Rare British clipping - It Pays to Advertise

Here is a rare British clipping I found while in London researching Louise Brooks. This write up of the 1931 comedy It Pays to Advertise comes from The Astorian, which, as far as I can tell, was the official magazine of the Paramount Astorias, which as far as I could tell, were four London theatres named Astoria (the others being Brixton, Old Kent Road and Finsbury Park) taken over by Paramount in 1931. This was back when film studios owned theater chains.



According to this page, It Pays to Advertise was playing at the Brixton Astoria theater commencing the week of December 21st, 1931.